Category Archives: Marketing

A Programmatic SEO Guide for Contractors & Home Services


Programmatic SEO for Contractors (Blog Cover)

Business owners on the cutting edge of digital marketing have likely heard of a concept called programmatic SEO.

Most examples of programmatic SEO involve planning, projections, and spreadsheets.

In addition, industries currently known for this SEO method are realtors, medical, e-commerce, travel, and other national or global-based businesses.

However, there is now a new and exciting way to do programmatic SEO for local contractors and home services businesses in 2024.

The following article will outline the process while weighing the pros and cons of utilizing this method as a local business owner.


What is Programmatic SEO?

By definition, programmatic SEO is any method that can programmatically create website pages that rank on Google search results.

Its early adopters most frequently utilize it in the context of scale by mass-producing thousands of website pages based on pre-programmed rules and pre-existing datasets.


How Local Contractors Can Use Programmatic SEO

For local contractors, programmatic SEO is based on data from their field service management software.

Field360 is the first field management software solution to feature programmatic SEO within its functionality.

For example, a local plumber performs a slab leak repair in Goodyear, Arizona, completes the job, and creates an invoice.

During this normal day-to-day process, the plumber will take photos of the jobsite, write a description of the service, and record the location of the job.

All of this data is stored within their field management app.

Field360 converts this data into pins that are automatically published to the contractor’s business website.

As a result, each job the plumber performs becomes part of their SEO process.


Examples of Programmatic SEO for Contractors

Most service-based search queries involve some combination of a service type and city name.

However, the service type often includes a long-tail modifier undetectable to Google Search Console and other keyword tools.


For example, look at this query for a local plumber:


disposal and P-trap sink installation in Goodyear, AZ


Based on one local plumber’s field management data, they were able to programmatically create content for this very specific service type on their website.

As a result, they are now ranking for the query.


Programmatic SEO Example Contractor (Screenshot)

You can check out these other case studies for more examples of programmatic SEO for home service businesses.


Programmatic SEO Tools for Contractors

National businesses are turning to Webflow as a top programmatic SEO tool in 2024.

Meanwhile, local contractors rely on Field360 to handle their programmatic search optimization needs, as the tool serves as their field management software and SEO solution.


Long-Term Potential of Programmatic SEO for Contractors

Considering Google’s move toward E-E-A-T, programmatic SEO has excellent potential for contractors.

Instead of outsourcing content writers who lack expertise and experience in the home services industry, contractors can convert field management data into website content.


Think about the possibilities:


Slab Leak Repair Services in Spokane, WA

Rheem Water Heater Installation in Chattanooga, TN

EPDM Roofing Installation in Sugar Land, TX

AC Parts Replacement in Newark, NJ


Programmatically publishing each service performed expands your SEO coverage on Google and makes it easier to generate leads online.


Let’s review some of the potential uses below:


Brand Types

Local consumers are often looking for repairs or installations of specific brands of water heaters, HVAC units, etc.

Field360 allows businesses to showcase brand-specific services like Rheem water heater installation or American Standard furnace repair.


Townships and Census Designated Areas

A traditional SEO strategy uses “city pages,” which violate Google’s guidelines on doorway pages.

However, the Field360 app uses geo-coordinates to showcase the precise area of the job, including townships and census-designated areas.

Future clients in these areas often insert the location’s name within their query, which allows Field360-powered websites to appear in ranking.


Venue Types

Commercial business owners often seek contractors with experience working on their specific venue type.

For example, wedding chapels, barns, and strip malls are all specific types of commercial properties.

These businesses often include the venue type within their query rather than referring to them merely as “commercial properties.”

Field360 allows the app to programmatically pull these venue types from your job data and publish them to your website.


Pros and Cons of Programmatic SEO

Any time a new tactic emerges in the digital marketing industry, businesses seek out the pros and cons of its utilization.

Most times, get-rich-quick schemes related to SEO are scams that don’t work at all.

In this case, programmatic SEO can actually be more of a white-had method than your current SEO strategy.


Let’s review some of the pros and cons below:


Pros

The pros of this SEO strategy are evident based on existing case studies.

Contractors can increase online visibility simply by performing their day-to-day tasks.

Furthermore, they can stop relying on outsourced content from writers who don’t truly understand the subject matter.

This SEO method also matches Google’s movement toward E-E-A-T as a top-ranking factor while removing the contractor from black-hat SEO practices.


Cons

Potential downsides of programmatic SEO are technical SEO errors and content overlap.

For example, multiple pages for the same topic may be published when creating content at scale and based on data.

Luckily, Field360 has a built-in mechanism to prevent this occurrence.

The other perceived “con” of this method is the unknown factor.

Google has penalized various forms of content mass-production in the past and may adapt to this new strategy in the future.

However, the difference with the Field360 process is that it uses authentic data from the contractor’s real jobs rather than pulling data from 3rd party sources.


Using Programmatic SEO with WordPress

Whether or not programmatic SEO works with WordPress depends on which tools you are using.

Of course, WordPress features thousands of plugins, some of which are designed specifically for this SEO method.

In addition, contractors can breathe easily, knowing that Field360 is fully compatible with WordPress.

Most Field360 users use the app to rank their WordPress website on Google search.


Final Thoughts on Programmatic SEO for Contractors

This article outlines the process of programmatic SEO for contractors and home services businesses while citing real-world examples of online success.

In addition, it documents the pros and cons of this method along with the potential long-term implications of its use.

At Field360, we are ecstatic about programmatic optimization’s impact on our users, and we invite you to start your journey today.


Local SEO Guide for Service Area Businesses (SABs)


Local SEO for Service Area Businesses

The traditional methods of Local SEO for Service Area Businesses have become obsolete.

SABs have been grappling with the daunting task of ranking in cities beyond their main address, a notably challenging feat on Google Maps.

Because SABs don’t have a storefront, they travel to different service areas for their jobs.

Regrettably, their challenges were exacerbated by despicable marketers who constructed 100-page websites of no value for their company.

Google doesn’t care about your blog post, backlinks, or word count.

The only thing Google cares about is a concept called E-E-A-T.


Field 360 Logo Orange

Key Takeaway

Service Area Businesses (SABs) must transition to the new method of Local SEO, which is E-E-A-T.


Example of Service Area Business Ranking


Pin (E-E-A-T)

Service Area Business Pin

Ranking (Local SEO)

Service Area Business Ranking

What is E-E-A-T for Service Area Businesses?

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.


Experience: First-hand involvement in your trade (HVAC, plumbing, etc.)

Expertise: Unique knowledge of the nuances of your trade

Authoritativeness: Credibility from residents and industry peers

Trustworthiness: Reliable information and sources


It’s really a simple concept for SABs because it’s about building credibility as a business.


Read Google’s Document on E-E-A-T


How SABs Can Show E-E-A-T

Service Area Businesses can demonstrate E-E-A-T with a software tool called Field360.

When your business uses Field360 for jobs, scheduling, payments, and invoices, the appropriate date is converted into pins.


Pins consolidate the following E-E-A-T signals:


  • Geo-coordinates
  • Schema markup
  • Unique images
  • Unique captions
  • Mini-Maps

Of course, Field360 does not use private or privileged information in pins; it only uses information that can be shared with the public.


Ranking Outside Your Main City With Local SEO

Marketing gurus have tried every method to trick Google into ranking SABs in multiple cities.

For example, mass-producing city pages on SAB websites is a common tactic for old-school marketers.

This method violates Google’s guidelines on doorway pages.

The tactic also doesn’t work well because the conversion rate of these pages is low, as visitors notice the spam-like qualities of the page.


New Solution?

The most responsible way to rank cities outside of your service area is with Field360 pins.

Pins contain geo-coordinates from your jobs, which are then published to your one-page website.

While you won’t outrank businesses on Google Maps with a verified address in those surrounding cities, you can overtake companies without an address.

Best of all, you can convert website visitors with unique photos of real jobs in those areas.


Getting Unbrainwashed from The Local SEO Industry

For most Local SEO agencies, the answer to every problem is more pages, content, links, and listings.

As you’ve probably noticed, each item comes with a price, often a monthly recurring one.


SEO agencies love to upsell SABs to increase their monthly retainer while blaming the business for a lack of results.

Field360

Hey Bobby, it’s your fault you don’t rank.

You’re not spending enough money on content, links, and ads.

IT’S YOUR FAULT BOBBY!!!!!!

If that sounds all too familiar, it’s because you’ve been brainwashed by one of the most despicable industries in America: The SEO Industry.


Spending Less, Ranking More

When you unplug from the Matrix, you realize you only need a one-page website and a Google Business Profile.

Integrating your field service operations with your marketing is the answer.

Every time you write an invoice, the job details are published as a pin to your one-page website.


Now, visitors and search engines see 100% unique and original content that proves the credibility of your business.

Field360

You now have E-E-A-T prominently displayed on your website, destroying foolish competitors with 500-page websites.

Their service page titled “Central AC Repair in Evergreen, CO” is drowned out by thousands of other websites and does not rank in Google’s Map 3-Pack.

You are ranking in both because you show E-E-A-T.

And you are doing it at a much cheaper price.


Local Link Building Dangers

In most cases, building local links violates Google’s guidelines on link spam.

The exceptions are nofollow links from directories and social media pages when you submit your business citation.


  1. Think about directories like Yelp, Angi, and BBB.
  2. Think about social media profiles like Facebook, Instagram, and Linkedin.

These links are all safe to build for service area businesses.

However, any link that requires an “agreement,” whether for money or not, violates Google’s guidelines.


The Problem With Large Local Websites

Large local websites are entirely worthless.

For example, a 500-page plumbing company website undoubtedly features spam.


Marketing agencies have sold us the lie that creating a page for every service, city, question, and comment is “good SEO.”

Field360

Unfortunately, the joke is on them as Google has grown more intelligent.

Google’s Helpful Content Update targets contractor websites with this kind of spam.

One-page websites demonstrating E-E-A-T are the best option for SABs in 2024.


Local SEO Strategies That Still Work in 2024

While most Local SEO tactics are obsolete in 2024, a few remain essential.

These are Google Business Profiles (GMB) and Google Reviews.


Google Business Profiles

Google Business Profiles remain an essential component of Local SEO.

As a service area business, Google Business Profiles can be frustrating.

However, you must create a Google Business Profile to show up on Google Maps or Google Maps 3-Pack.

SABs tend to rank lower than listings that show their address.

You can solve this by listing your address publicly (as long as it’s an actual address with signage).


Google Reviews

Accumulating Google Reviews also remains an essential Local SEO component in 2024.

The Field360 tool allows you to send automated review requests through text and email.

Reviews are a direct ranking factor on Google Maps and increase conversions.

In addition, Google Reviews can be showcased on your website to convert visitors.

You might occasionally receive a negative review, but most customers expect a few bad ones.

The goal is to acquire as many legitimate reviews as possible to increase your E-E-A-T.


Guide Conclusion

Most Local SEO suggestions for Service Area Businesses fall into three categories: lie, deceipt, or obsolete.

While tactics like Google Business Profile optimization and Google Reviews acquisition remain essential to ranking locally, most methods like city page mass-production, word count, and local link building don’t work.

The answer in 2024 is E-E-A-T, which you can demonstrate with a software app called Field360.


Local SEO Guide for Garage Door Companies (New Updates)


Local SEO for Garage Door Company (Guide Cover)

The traditional form of Local SEO for garage door installation companies is obsolete in 2024.

Google doesn’t care about service pages or city pages.

They don’t care about word count or number of pages.

They only care about one thing: E-E-A-T.


Field 360 Logo Orange

Key Takeaway

The new Local SEO for Garage Door Companies is E-E-A-T, which helps Google and users trust your company.


Example of Local SEO Ranking


Pin (E-E-A-T)

Epoxy Garage Pin

Ranking (Local SEO)

Epoxy Garage Map Ranking

What is E-E-A-T for Garage Door Installation Companies?

E-E-A-T is experience, expertise, authoritativeness, and trustworthiness.


Experience: First-hand involvement in garage door installations

Expertise: Vast knowledge of the nuances of garage door installations

Authoritativeness: Respect and acknowledgment from residents and industry peers

Trustworthiness: Credible and reliable when providing garage door information


Read Google’s Document on E-E-A-T


How to Demonstrate E-E-A-T for Garage Door Installation Companies

To demonstrate E-E-A-T, you need a software tool called Field360.

This software app was built for E-E-A-T.


Field360 takes your jobs and converts them into E-E-A-T signals, including:


  • Geo-coordinates
  • Schema markup
  • Unique images
  • Unique captions
  • Mini-Maps

Field360 allows you to run your day-to-day business with jobs, scheduling, invoicing, and payments and then converts the appropriate data into a pin.

None of your private information is publicized, only information that helps market your business and showcase E-E-A-T.


Why SEO Doesn’t Work for Garage Door Installation Businesses

In 2024, an online presence consists of a one-page website and a Google Business profile.

NOTHING ELSE MATTERS

Sure, you could hire some lying, conniving snake out of college to “do SEO” on your website.

BUT THAT WOULD SCREW YOU


Visibility in local search is the definition of BS.

Field360

You are visible on Google Maps and Google Search.

Nobody clicks on some garbage blog post about garage door installation, pal.

In fact, 96.5% of blog posts get zero traffic.

Continue wasting your lives as Field360 users get real customers.


Local Keywords for Garage Door Companies

Local keywords are a myth, as a “keyword” is merely something a real person types into Google.

Keyword tools are based on obsolete data, and they are inaccurate.

That’s why Google Search Console doesn’t recognize over 50% of queries for local contractor websites.

They are for terms that Google doesn’t have in their system, which means they are hidden or long-tail terms that some guy typed in on his phone.

Everyone is different, just like your customers.

Don’t rely on some BS keyword volume from some whizkid online.


Link Building for Garage Door Installers

Backlinks ARE A WASTE OF TIME.

First of all, they violate Google’s guidelines.

Secondly, they don’t work.


The only backlinks worth getting are citations and natural links you pick up from building a brand.

Field360

That’s right. 


  1. Submit your company to local directories.
  2. Wait for people to link to your brand.

That’s it, that’s all you ever need.

Stop paying some bozo.


Why SEO Has No Foundation

The only essential element of SEO is to get your website crawled.

If Google cannot crawl your website, you cannot appear in search.

Luckily, Google is really good at crawling websites.


Google can even crawl horribly designed websites with no XML sitemap.

Field360

That’s why paying some self-righteous shmuck $2,500 per month to do things like sitemaps is wasteful.


Google Business Profile

For Local SEO, your Google Business Profile is actually essential.

Most times, when SEO gurus call something “essential,” they are lying through their teeth.

However, Google Business Profiles are needed to rank on Google Maps.

Google Maps is where over 50% of your traffic will come from.

Let me cut to the chase: Create a Google Business Profile (if you haven’t already)


Google Reviews

Another SEO essential of Google Business Profiles is Google Reviews.

Most customers will only call a business with at least ten reviews.

So start getting more Google Reviews.

Use Field360 to send automated requests to your customers.

If somebody leaves a negative review, who cares?

The goal is to get so many reviews that a few bad ones don’t matter.

You can always respond to a bad review (but stay professional) – as other prospective customers will read your response.


Content Strategy is BS

Content for local garage door companies is a scam perpetrated by the greedy SEO industry.

Nobody is reading a boring blog post.

As we noted earlier, 96.5% of blog posts get zero traffic.

Say it again for the people in the back: MOST CONTENT GETS ZERO TRAFFIC!!!!!!!!!!!

You’d be better off literally burning your money than paying someone for content.


Local City Pages for SEO

I’m laughing; I’m rolling on the floor.

Mass-producing city pages that proudly violate Google’s public guidelines is the most ridcoulous part of SEO, but I’m the crazy one?

I know some guru sold you some snake oil about city pages dominating the SERPs, but they must be stuck in 2009.


City pages are a waste of your time, money, and dignity.

Field360

Furthermore, their mere existence taunts Google’s manual penalizers, who look at your website as a disgrace to humanity.

The last thing the internet needs is more cookie-cutter, near-duplicate content that serves as nothing more than doorway pages to mislead visitors.

While you’re busily chasing the golden ticket, Field360 users are showing evidence of real jobs they did for real customers.

You tell me who’s violating Google’s Guidelines.


The Purpose of Garage Door Installation Websites for SEO

A website’s only purpose in 2024 is to demonstrate E-E-A-T and power your Google Maps rankings via your Google Business Profile.

If you have any other goals for your website, you are living in the Stone Age.

Big websites went out with powdered wigs.


Your website is not an Encyclopedia Britannica, so ditch that bloated brochure and invest in something that actually works (and is cheaper).

Field360

In fact, you’re probably paying some flunkee $2,000 a month for a bunch of pages that get zero traffic.

Congratulations, you just played yourself.

Stop churning out mind-numbing content that makes people want to scream and start showing them that you can install their garage door.


Guide Conclusion

As a garage door installation company, you want to get new customers.

You turn to Local SEO for a chance at Google domination.

Unfortunately, the old way of SEO is obsolete in 2024.


Big websites are a waste.

Blog posts are a scam.

Backlinks violate Google’s Guidelines.


Luckily, you can still get new customers with E-E-A-T and a Google Business Profile.

If there was only a software tool that provided everything you needed based on your day-to-day operation.

Oh wait, there is.

Call us today to learn how Field360 can power your garage door installation company.


12 Reasons to Combine Field Management and Marketing

Field management software like ServiceTitan and Jobber provide a needed solution to contractors through scheduling, dispatching, payment processing, and more. Unfortunately, these software solutions fail to deliver the marketing investment required to rank well on Google.

When contractors do not rank well on Google, they book fewer jobs and have less need for field management software.

With this in mind, combining field management software with marketing is very intriguing. Our software, Field360, was designed to make this happen. Below are 12 compelling reasons to combine field management with marketing.

1) Book More Jobs

Field management software makes managing your jobs and technicians in the field easier. But you must first book enough appointments to make this worthwhile. Ranking on Google Maps and Google Search is the best way to get new jobs and dispatch more techs.

2) Scale Your Business

Field management tools are excellent for managing your business, but they are often promoted as a solution to scale your contractor business. Unfortunately, scaling a business without legitimate marketing resources is impossible.

Contractors can scale efficiently by combining field management software with agency-level marketing solutions. Now, as you book more jobs, you also have the software solution to ensure they are fulfilled.

3) Reduce Your Costs

Most contractors learn that more than field management software is needed to grow a business. As a result, they may invest thousands per month in SEO and digital marketing from an agency.

Now, you are paying for both your field management subscriptions and a monthly (or longer-term) marketing agency fee. Combining these options in a single software like Field360 is more cost-effective.

4) Merge Your Software

Business owners know how frustrating it can be to go back and forth between various software tools throughout the workday. Being forced to use many tools clutters your mind and business operation.

Investing in a single software solution for field management and marketing will declutter your mind and streamline your operation. 

5) Enhance Your Reputation

A big part of marketing is reputation management, which starts with customer reviews. Scheduling jobs and communicating with customers through a software app allows you to house your reputation solutions under a single software solution.

An app like Field360 lets you showcase the entire process, from performing the job to automating review requests through text and email, further enhancing your online reputation.

6) Demonstrate E-E-A-T

Google’s latest algorithm updates underscore the importance of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). By showcasing your field service jobs on your business website, you highlight social proof proving your first-hand experience.

Using field management software with marketing allows you to adapt to Google’s latest algorithm updates and produce the kind of content made for humans rather than merely for search engines.

7) Process Payments

Having a digital solution to collect payments on the job is an essential advancement for contractors. Most customers prefer to pay digitally rather than having to write a check. You are enhancing your business operation by providing a software solution for payment processing.

The ability to efficiently receive payments also relates to marketing as it enhances your brand’s reputation (fostering more positive reviews) and gets you more bookings (processing more fees). An all-in-one field management and marketing solution allows you to maximize both.

8) Rank in Multiple Cities

One of the main challenges for local contractors is ranking on Google in multiple cities. Because contractors have brick-and-mortar businesses rather than storefronts, the local algorithm often overlooks their work in the towns outside of their primary address.

By combining dispatching with marketing, you are creating hyper-local SEO signals for each area where you perform work. Instead of merely listing your service areas on your Google Business Profile, you can showcase real jobs in these cities and geo-coordinates.

9) Get Fresh Content With a Dynamic Website

Most contractors put up a static website that always stays the same. They create a few pages that may or may not rank on Google and are done with it. By combining field service management software with marketing, your website dynamically updates with the jobs you perform.

Your website gets fresh content each time you perform a job in the field and tag it to the appropriate website page. Imagine how superior your website is to competitors who never update their content. The field service component is the new era of SEO for contractors.

10) Foster a Team Marketing Effort

For most businesses, a website is separate from their actual business operations. They hire a marketing firm to produce a website and write some content, and they may upload unique staff photos.

In contrast, combining field management software with marketing gives your employees a stake in marketing. When techs perform high-quality jobs, their efforts are reflected on your website and Google reviews. This kind of team effort can add to community and shared goals.

11) Simplify Field Management

Most field management software solutions are complicated and discourage techs from using them regularly. By simplifying the field management process, you focus more on what matters: marketing.

Ultimately, your business success is based on marketing and the ability to fulfill jobs. Once you cover these two bases, the extra nonsense is just fluff. Combining these two concepts is the ideal scenario for blue-collar contractors.

12) Embrace Innovation

In a highly competitive landscape, embracing innovation is one of the best ways to overtake competitors. Many contractors are stuck with outdated solutions to modern problems. Others are too invested in overcomplicated fluff that decreases productivity and revenue.

Investing in a marketing and field service management software combination, you become an innovator in your service area and industry. You can begin to reap the rewards of being an early adopter of the new era of contractor business operations that will shape the next decade.

Conclusion

Combining field management with marketing is an outstanding opportunity as we approach an evolving digital landscape that includes AI and thousands of software options. You can succeed in your industry by simplifying your process and focusing on what produces ROI.