Local SEO Case Study: Home Services Company in Arizona

Local SEO Home Services Arizona Case Study

As a home services company in Arizona, Phay Plumbing wanted to improve its Local SEO in Goodyear, AZ, and surrounding areas.

Before Phay Plumbing started using Field360, they were restricted to “old-school” SEO that failed to deliver results.

Once they started using Field360, everything changed for their Local SEO

The proof is in the pudding, folks.

Example of Local SEO Ranking

Pin (E-E-A-T)

Clogged Drain Pin Arizona

Ranking (Local SEO)

Clogged Drain Ranking Arizona

How Field360 Impacts Local SEO for Home Service Companies

Most Arizona home services companies rely on “traditional SEO,” which no longer works.

For example, link-building and city pages violate Google Guidelines.

Also, publishing frequent blog posts violates Google’s Helpful Content Update.


E-E-A-T is the new Local SEO for Arizona Home Services Companies. 

E-E-A-T is experience, expertise, authoritativeness, and trustworthiness.

Phay Plumbing uses Field360 for E-E-A-T.

Field360 consolidates E-E-A-T singles into a pin.

When Google crawls its website and pins, it rewards the E-E-A-T.

Arizone Home Services Recent Pins

Google Maps

Most Arizona homeowners find a home service provider through Google Maps or the Google Maps 3-Pack.

Field360 powers your Google business listing to rank for thousands of queries on Google Maps.

Each time you submit an invoice through Field360, it gets converted into a pin.

Now Google knows that you do specific jobs like clogged rain repair and toilet repair.

Furthermore, they know where the job was performed via geo-coordinates and schema.

Toilet Clog Repair Ranking Arizona

Google Reviews

Reviews are a ranking factor and a conversion factor for Google users.

Once your listing appears on a prospect’s screen, they check your reviews.

If you have fewer than ten reviews, they probably won’t even call.

Luckily, Field360 has a review request feature that sends automated texts and emails to your customers, including review links.

That’s why Phay Plumbing now has 108 reviews.

Arizone Plumbing Company Reviews


Unfortunately, old-school Local SEO for home services companies in Arizona won’t work in 2024.

Luckily, the Field360 app allows these companies to rank on Google Maps and get customers.

By demonstrating E-E-A-T, accumulating reviews, and increasing conversion rates, this home service company overtook competitors stuck in the past.