Author Archives: Field360

Accepting Card Payments for Plumbers: Comprehensive Guide


Accepting Card Payments for Plumbers (Blog Cover)

Accepting card payments for plumbers is becoming more of an expectation than a luxury in 2024.

In an increasingly digital era, the plumbing industry is transforming how it views customer payments. The modern customer relies heavily on convenient, efficient, and secure payment methods, and successful plumbers are meeting their consumer’s preferences.

In the following guide, Field360 outlines the importance of accepting card payments for plumbers and the challenges and solutions of integrating digital payments into your business operation.


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Key Takeaways

The modern plumbing contractor is adopting diverse payment options, from payment processing apps to virtual terminals, to emphasize customer convenience.

Adopting digital payment technologies increases consumer trust and comfort, serving as a cornerstone of the modern plumbing business model.


Adapting Digital Payments for Plumbers

Customers facing plumbing emergencies are already in a stressful situation. The ease of paying with a card or through a user-friendly app removes a layer of stress from the current situation.

As a result, accepting card payments should not be seen as merely a modern advancement to emerging technologies but instead a prioritization of the comfort and convenience of your loyal customers.

As we outline the complexities of digital payments in the plumbing industry, we will reveal how this new era is more than a trend and can benefit both plumbing businesses and their customers.


Why Credit Card Payments for Plumbers are Essential in 2024

Recent consumer trends showcase a significant inclination toward credit card payments to home service providers (like plumbers).

As a business owner, you might be curious about what is driving this shift and whether it’s necessary for you to adapt your models.


Check out some of the primary drivers below:


Convenience: Credit card payments are more convenient for customers as they don’t have to visit ATMs or write laborious checks. A card payment is also preferable for plumbers as they no longer have to wait for checks to clear.

Security: Credit Card payments include a built-in layer of security not found with more traditional payment methods. For example, encryption, confidentiality, and 3rd party oversight prevent fraud cases.

Record Keeping: Allowing consumers to pay digitally produces automatically generated records of each transaction, making it easier for customers and businesses to record and track transactions with bookkeeping and financial analysis.

Trustworthiness: When plumbers accept credit cards, they build trust with customers. Furthermore, they signal an adaption of modern technologies that reflect their brand and services favorably.


With these benefits in mind, it’s clear that accepting credit cards is something more than a fad for plumbing professionals. Prioritizing modern consumer behavior paired with convenience and trust-building measures is a wise business investment in any context.


Digital Payment Solutions for Plumbing Companies

Plumbing, like most trades, has long been immersed in a hands-on, analog transaction culture that stems from its inherent blue-collar origins. 

As the modern plumber adapts to tech-savvy clientele, various digital payment solutions have moved to the forefront.


Virtual Terminals: Processing payments through online browsers and interfaces

Point of Sale Systems: A digital cash register that processes and records payments

Payment Gateways: A security layer between the customer’s bank account and the plumbing company’s merchant account


The technical terms for these systems are rarely discussed in the mainstream. However, you’ve likely heard of some providers that offer them.


Field360: A field service management and marketing software that includes payment processing to cover agency-level marketing costs.

Square: Allows plumbers to process card payments via smartphone and tablet.

Paypal Here: Allows plumbers to accept PayPal, card, and check payments through a mobile device.

Intuit GoPayment: Also empowers plumbers to process payments through mobile devices, both with credit cards and check scans.

Stripe: Popular, developer-friendly platform that helps plumbers accept card payments via mobile.

Venmo: Known as a peer-to-peer payment platform, this tool helps plumbers with a simple payment processing method with a seamless user interface


These are a few examples among a host of platform options for plumbers. Ultimately, your choice will come down to your ease of use with a specific payment tool.


Selecting The Ideal Payment Processor for Plumbers

Choosing the ideal payment processor is a fundamental step for plumbing companies looking to thrive in this new digital era. Each business has different needs, and each user has unique preferences.

Follow the checklist below to make an informed selection in 2024:


Transparency: The platform must offer a transparent pricing structure to avoid hidden costs and streamline financial projections

Security: The platform must include comprehensive security measures that guard against cyber threats. Look for features that are PCI DSS-compliant and have Rapid Dispute Resolution and 3-D Secure 2.1 technology.

Usability: It’s vital that the platform can meet the specific nuances involved with home services payments and plumbing specifically.

Customer Service: When dealing with a new technology, the customer service quality can make or break the platform experience. As a result, ensure whichever choice you make includes competent customer service.


Multiple factors go into selecting the ideal payment processor for your plumbing company. However, some variables are subjective and will spark different preferences for various plumbing companies. 

It’s essential to make a long-term-minded selection to stick with one platform as you scale your business.


Two Sides of the Credit Card Coin for Plumbers

As with most aspects of a business operation, credit card processing has advantages and disadvantages for plumbers and their customers. 

Below, we break down both sides of the coin so that plumbers can weigh the total scope of this new digital behavior.

Here’s a balanced look at both:


Advantages

Convenience: Card payments are far more user-friendly than traditional payments (on both ends)

Security: Card processing has built-in security measures that reduce fraud risk

Rewards: Most card providers offer reward programs like travel miles, discounts, and cashback, further incentivizing consumers


Disadvantages

Fees: Card payments come with processing fees that increase the total of the transaction for consumers

Interest: Credit card payments incur interest and can increase customers’ long-term expenses depending on the terms and conditions

Debt: Some customers may become overreliant on credit cards and incur debt with irresponsible use.


As you can see, most of the downsides of credit card usage exist on the customer’s end. However, as a service provider, you must know how your business features impact your customers. That said, the positives far outweigh the negatives with this payment option.


Maximizing Digital Payment Quality for Plumbers

While the technology is an eye-opening development for plumbers, digital payment methods are about building trust with your consumer base. Plumbing companies that value trust, transparency, and quality regarding their payment options will find the most long-term success.

Let’s take a look at how to achieve this below:


Communication Channels: Customers must have a forum to pose questions and seek clarifications about their card payments

Brand Loyalty: A consistent offering of secure payment options helps plumbing companies promote brand loyalty in their service area.

Progressive Business Models: Digital payment integration highlights your plumbing business as progressive, which is known to intrigue the modern customer and help scale businesses.

Company Professionalism: Embracing modern payment methods reflects well on your plumbing company’s professionalism and helps customers view your business as high-end and trustworthy.


While accepting card payments for plumbing companies can seem like a very technical integration, the result of this decision can significantly influence your brand’s perception and how customers interact with your business. 

By adopting this modern business feature, plumbers can stand at the forefront of the industry’s mass transition into an evolving digital age.


FAQs for Card Payments in The Plumbing Industry

The decision to adopt modern payment technologies often sparks more questions from plumbing companies regarding the process and its implications. Below, we outline some of the most common questions regarding credit card payment methods for plumbing companies.


Do Most Plumbers Now Accept Credit Card Payments?

The most successful plumbing companies within each local market now accept card payments. However, the total percentage of contractors accepting card payments remains relatively low.

Do Credit Card Payments for Plumbers Include Associated Fees?

Yes, most credit card payments to plumbers come with associated fees.

How Secure are Credit Card Payments for Plumbers?

Credit card transactions are among the most secure payment forms as they are generally processed through regulated payment gateways and include advanced encryption methods.


Setting up Merchant Accounts for Plumbers

Field360 offers merchant accounts for plumbers through the Field360 app.


Merchants will enjoy the following benefits:


  • Card Payment Processing
  • Payment Gateways
  • Digital / Online Payment Accessibility
  • Point of Sale System

By setting up a merchant account, plumbing companies can streamline many of the business operations discussed throughout this guide, including more efficient payment processing and customer interactions.

How Plumbers Can Use Credit Card Processing for Marketing

Plumbing companies can enjoy a reduced fee on field service management and marketing software by opting to process payments through the Field360 app. The processing fees allow you to maintain an agency-level optimized website and rank on Google’s Map 3-Pack.

Field360 is the first-ever software to transparently offer this level of service and empower plumbers to scale their business by adopting modern payment technologies and an agency-level marketing effort. To learn more about Field360, check out our official software features.


Final Thoughts on Credit Card Processing

Trades businesses have faced emerging technologies since their inception, both with hands-on tools for the various jobs and behavioral features for the expanding business model. 

The decision to accept card payments can be a transition for plumbers but a necessary one for business owners serious about scaling their business in 2024. Modern tools make the transition more seamless and empower plumbers to maximize the benefits of its adoption.


A Programmatic SEO Guide for Contractors & Home Services


Programmatic SEO for Contractors (Blog Cover)

Business owners on the cutting edge of digital marketing have likely heard of a concept called programmatic SEO.

Most examples of programmatic SEO involve planning, projections, and spreadsheets.

In addition, industries currently known for this SEO method are realtors, medical, e-commerce, travel, and other national or global-based businesses.

However, there is now a new and exciting way to do programmatic SEO for local contractors and home services businesses in 2024.

The following article will outline the process while weighing the pros and cons of utilizing this method as a local business owner.


What is Programmatic SEO?

By definition, programmatic SEO is any method that can programmatically create website pages that rank on Google search results.

Its early adopters most frequently utilize it in the context of scale by mass-producing thousands of website pages based on pre-programmed rules and pre-existing datasets.


How Local Contractors Can Use Programmatic SEO

For local contractors, programmatic SEO is based on data from their field service management software.

Field360 is the first field management software solution to feature programmatic SEO within its functionality.

For example, a local plumber performs a slab leak repair in Goodyear, Arizona, completes the job, and creates an invoice.

During this normal day-to-day process, the plumber will take photos of the jobsite, write a description of the service, and record the location of the job.

All of this data is stored within their field management app.

Field360 converts this data into pins that are automatically published to the contractor’s business website.

As a result, each job the plumber performs becomes part of their SEO process.


Examples of Programmatic SEO for Contractors

Most service-based search queries involve some combination of a service type and city name.

However, the service type often includes a long-tail modifier undetectable to Google Search Console and other keyword tools.


For example, look at this query for a local plumber:


disposal and P-trap sink installation in Goodyear, AZ


Based on one local plumber’s field management data, they were able to programmatically create content for this very specific service type on their website.

As a result, they are now ranking for the query.


Programmatic SEO Example Contractor (Screenshot)

You can check out these other case studies for more examples of programmatic SEO for home service businesses.


Programmatic SEO Tools for Contractors

National businesses are turning to Webflow as a top programmatic SEO tool in 2024.

Meanwhile, local contractors rely on Field360 to handle their programmatic search optimization needs, as the tool serves as their field management software and SEO solution.


Long-Term Potential of Programmatic SEO for Contractors

Considering Google’s move toward E-E-A-T, programmatic SEO has excellent potential for contractors.

Instead of outsourcing content writers who lack expertise and experience in the home services industry, contractors can convert field management data into website content.


Think about the possibilities:


Slab Leak Repair Services in Spokane, WA

Rheem Water Heater Installation in Chattanooga, TN

EPDM Roofing Installation in Sugar Land, TX

AC Parts Replacement in Newark, NJ


Programmatically publishing each service performed expands your SEO coverage on Google and makes it easier to generate leads online.


Let’s review some of the potential uses below:


Brand Types

Local consumers are often looking for repairs or installations of specific brands of water heaters, HVAC units, etc.

Field360 allows businesses to showcase brand-specific services like Rheem water heater installation or American Standard furnace repair.


Townships and Census Designated Areas

A traditional SEO strategy uses “city pages,” which violate Google’s guidelines on doorway pages.

However, the Field360 app uses geo-coordinates to showcase the precise area of the job, including townships and census-designated areas.

Future clients in these areas often insert the location’s name within their query, which allows Field360-powered websites to appear in ranking.


Venue Types

Commercial business owners often seek contractors with experience working on their specific venue type.

For example, wedding chapels, barns, and strip malls are all specific types of commercial properties.

These businesses often include the venue type within their query rather than referring to them merely as “commercial properties.”

Field360 allows the app to programmatically pull these venue types from your job data and publish them to your website.


Pros and Cons of Programmatic SEO

Any time a new tactic emerges in the digital marketing industry, businesses seek out the pros and cons of its utilization.

Most times, get-rich-quick schemes related to SEO are scams that don’t work at all.

In this case, programmatic SEO can actually be more of a white-had method than your current SEO strategy.


Let’s review some of the pros and cons below:


Pros

The pros of this SEO strategy are evident based on existing case studies.

Contractors can increase online visibility simply by performing their day-to-day tasks.

Furthermore, they can stop relying on outsourced content from writers who don’t truly understand the subject matter.

This SEO method also matches Google’s movement toward E-E-A-T as a top-ranking factor while removing the contractor from black-hat SEO practices.


Cons

Potential downsides of programmatic SEO are technical SEO errors and content overlap.

For example, multiple pages for the same topic may be published when creating content at scale and based on data.

Luckily, Field360 has a built-in mechanism to prevent this occurrence.

The other perceived “con” of this method is the unknown factor.

Google has penalized various forms of content mass-production in the past and may adapt to this new strategy in the future.

However, the difference with the Field360 process is that it uses authentic data from the contractor’s real jobs rather than pulling data from 3rd party sources.


Using Programmatic SEO with WordPress

Whether or not programmatic SEO works with WordPress depends on which tools you are using.

Of course, WordPress features thousands of plugins, some of which are designed specifically for this SEO method.

In addition, contractors can breathe easily, knowing that Field360 is fully compatible with WordPress.

Most Field360 users use the app to rank their WordPress website on Google search.


Final Thoughts on Programmatic SEO for Contractors

This article outlines the process of programmatic SEO for contractors and home services businesses while citing real-world examples of online success.

In addition, it documents the pros and cons of this method along with the potential long-term implications of its use.

At Field360, we are ecstatic about programmatic optimization’s impact on our users, and we invite you to start your journey today.


Local SEO Guide for Service Area Businesses (SABs)


Local SEO for Service Area Businesses

The traditional methods of Local SEO for Service Area Businesses have become obsolete.

SABs have been grappling with the daunting task of ranking in cities beyond their main address, a notably challenging feat on Google Maps.

Because SABs don’t have a storefront, they travel to different service areas for their jobs.

Regrettably, their challenges were exacerbated by despicable marketers who constructed 100-page websites of no value for their company.

Google doesn’t care about your blog post, backlinks, or word count.

The only thing Google cares about is a concept called E-E-A-T.


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Key Takeaway

Service Area Businesses (SABs) must transition to the new method of Local SEO, which is E-E-A-T.


Example of Service Area Business Ranking


Pin (E-E-A-T)

Service Area Business Pin

Ranking (Local SEO)

Service Area Business Ranking

What is E-E-A-T for Service Area Businesses?

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.


Experience: First-hand involvement in your trade (HVAC, plumbing, etc.)

Expertise: Unique knowledge of the nuances of your trade

Authoritativeness: Credibility from residents and industry peers

Trustworthiness: Reliable information and sources


It’s really a simple concept for SABs because it’s about building credibility as a business.


Read Google’s Document on E-E-A-T


How SABs Can Show E-E-A-T

Service Area Businesses can demonstrate E-E-A-T with a software tool called Field360.

When your business uses Field360 for jobs, scheduling, payments, and invoices, the appropriate date is converted into pins.


Pins consolidate the following E-E-A-T signals:


  • Geo-coordinates
  • Schema markup
  • Unique images
  • Unique captions
  • Mini-Maps

Of course, Field360 does not use private or privileged information in pins; it only uses information that can be shared with the public.


Ranking Outside Your Main City With Local SEO

Marketing gurus have tried every method to trick Google into ranking SABs in multiple cities.

For example, mass-producing city pages on SAB websites is a common tactic for old-school marketers.

This method violates Google’s guidelines on doorway pages.

The tactic also doesn’t work well because the conversion rate of these pages is low, as visitors notice the spam-like qualities of the page.


New Solution?

The most responsible way to rank cities outside of your service area is with Field360 pins.

Pins contain geo-coordinates from your jobs, which are then published to your one-page website.

While you won’t outrank businesses on Google Maps with a verified address in those surrounding cities, you can overtake companies without an address.

Best of all, you can convert website visitors with unique photos of real jobs in those areas.


Getting Unbrainwashed from The Local SEO Industry

For most Local SEO agencies, the answer to every problem is more pages, content, links, and listings.

As you’ve probably noticed, each item comes with a price, often a monthly recurring one.


SEO agencies love to upsell SABs to increase their monthly retainer while blaming the business for a lack of results.

Field360

Hey Bobby, it’s your fault you don’t rank.

You’re not spending enough money on content, links, and ads.

IT’S YOUR FAULT BOBBY!!!!!!

If that sounds all too familiar, it’s because you’ve been brainwashed by one of the most despicable industries in America: The SEO Industry.


Spending Less, Ranking More

When you unplug from the Matrix, you realize you only need a one-page website and a Google Business Profile.

Integrating your field service operations with your marketing is the answer.

Every time you write an invoice, the job details are published as a pin to your one-page website.


Now, visitors and search engines see 100% unique and original content that proves the credibility of your business.

Field360

You now have E-E-A-T prominently displayed on your website, destroying foolish competitors with 500-page websites.

Their service page titled “Central AC Repair in Evergreen, CO” is drowned out by thousands of other websites and does not rank in Google’s Map 3-Pack.

You are ranking in both because you show E-E-A-T.

And you are doing it at a much cheaper price.


Local Link Building Dangers

In most cases, building local links violates Google’s guidelines on link spam.

The exceptions are nofollow links from directories and social media pages when you submit your business citation.


  1. Think about directories like Yelp, Angi, and BBB.
  2. Think about social media profiles like Facebook, Instagram, and Linkedin.

These links are all safe to build for service area businesses.

However, any link that requires an “agreement,” whether for money or not, violates Google’s guidelines.


The Problem With Large Local Websites

Large local websites are entirely worthless.

For example, a 500-page plumbing company website undoubtedly features spam.


Marketing agencies have sold us the lie that creating a page for every service, city, question, and comment is “good SEO.”

Field360

Unfortunately, the joke is on them as Google has grown more intelligent.

Google’s Helpful Content Update targets contractor websites with this kind of spam.

One-page websites demonstrating E-E-A-T are the best option for SABs in 2024.


Local SEO Strategies That Still Work in 2024

While most Local SEO tactics are obsolete in 2024, a few remain essential.

These are Google Business Profiles (GMB) and Google Reviews.


Google Business Profiles

Google Business Profiles remain an essential component of Local SEO.

As a service area business, Google Business Profiles can be frustrating.

However, you must create a Google Business Profile to show up on Google Maps or Google Maps 3-Pack.

SABs tend to rank lower than listings that show their address.

You can solve this by listing your address publicly (as long as it’s an actual address with signage).


Google Reviews

Accumulating Google Reviews also remains an essential Local SEO component in 2024.

The Field360 tool allows you to send automated review requests through text and email.

Reviews are a direct ranking factor on Google Maps and increase conversions.

In addition, Google Reviews can be showcased on your website to convert visitors.

You might occasionally receive a negative review, but most customers expect a few bad ones.

The goal is to acquire as many legitimate reviews as possible to increase your E-E-A-T.


Guide Conclusion

Most Local SEO suggestions for Service Area Businesses fall into three categories: lie, deceipt, or obsolete.

While tactics like Google Business Profile optimization and Google Reviews acquisition remain essential to ranking locally, most methods like city page mass-production, word count, and local link building don’t work.

The answer in 2024 is E-E-A-T, which you can demonstrate with a software app called Field360.


Local SEO Guide for Garage Door Companies (New Updates)


Local SEO for Garage Door Company (Guide Cover)

The traditional form of Local SEO for garage door installation companies is obsolete in 2024.

Google doesn’t care about service pages or city pages.

They don’t care about word count or number of pages.

They only care about one thing: E-E-A-T.


Field 360 Logo Orange

Key Takeaway

The new Local SEO for Garage Door Companies is E-E-A-T, which helps Google and users trust your company.


Example of Local SEO Ranking


Pin (E-E-A-T)

Epoxy Garage Pin

Ranking (Local SEO)

Epoxy Garage Map Ranking

What is E-E-A-T for Garage Door Installation Companies?

E-E-A-T is experience, expertise, authoritativeness, and trustworthiness.


Experience: First-hand involvement in garage door installations

Expertise: Vast knowledge of the nuances of garage door installations

Authoritativeness: Respect and acknowledgment from residents and industry peers

Trustworthiness: Credible and reliable when providing garage door information


Read Google’s Document on E-E-A-T


How to Demonstrate E-E-A-T for Garage Door Installation Companies

To demonstrate E-E-A-T, you need a software tool called Field360.

This software app was built for E-E-A-T.


Field360 takes your jobs and converts them into E-E-A-T signals, including:


  • Geo-coordinates
  • Schema markup
  • Unique images
  • Unique captions
  • Mini-Maps

Field360 allows you to run your day-to-day business with jobs, scheduling, invoicing, and payments and then converts the appropriate data into a pin.

None of your private information is publicized, only information that helps market your business and showcase E-E-A-T.


Why SEO Doesn’t Work for Garage Door Installation Businesses

In 2024, an online presence consists of a one-page website and a Google Business profile.

NOTHING ELSE MATTERS

Sure, you could hire some lying, conniving snake out of college to “do SEO” on your website.

BUT THAT WOULD SCREW YOU


Visibility in local search is the definition of BS.

Field360

You are visible on Google Maps and Google Search.

Nobody clicks on some garbage blog post about garage door installation, pal.

In fact, 96.5% of blog posts get zero traffic.

Continue wasting your lives as Field360 users get real customers.


Local Keywords for Garage Door Companies

Local keywords are a myth, as a “keyword” is merely something a real person types into Google.

Keyword tools are based on obsolete data, and they are inaccurate.

That’s why Google Search Console doesn’t recognize over 50% of queries for local contractor websites.

They are for terms that Google doesn’t have in their system, which means they are hidden or long-tail terms that some guy typed in on his phone.

Everyone is different, just like your customers.

Don’t rely on some BS keyword volume from some whizkid online.


Link Building for Garage Door Installers

Backlinks ARE A WASTE OF TIME.

First of all, they violate Google’s guidelines.

Secondly, they don’t work.


The only backlinks worth getting are citations and natural links you pick up from building a brand.

Field360

That’s right. 


  1. Submit your company to local directories.
  2. Wait for people to link to your brand.

That’s it, that’s all you ever need.

Stop paying some bozo.


Why SEO Has No Foundation

The only essential element of SEO is to get your website crawled.

If Google cannot crawl your website, you cannot appear in search.

Luckily, Google is really good at crawling websites.


Google can even crawl horribly designed websites with no XML sitemap.

Field360

That’s why paying some self-righteous shmuck $2,500 per month to do things like sitemaps is wasteful.


Google Business Profile

For Local SEO, your Google Business Profile is actually essential.

Most times, when SEO gurus call something “essential,” they are lying through their teeth.

However, Google Business Profiles are needed to rank on Google Maps.

Google Maps is where over 50% of your traffic will come from.

Let me cut to the chase: Create a Google Business Profile (if you haven’t already)


Google Reviews

Another SEO essential of Google Business Profiles is Google Reviews.

Most customers will only call a business with at least ten reviews.

So start getting more Google Reviews.

Use Field360 to send automated requests to your customers.

If somebody leaves a negative review, who cares?

The goal is to get so many reviews that a few bad ones don’t matter.

You can always respond to a bad review (but stay professional) – as other prospective customers will read your response.


Content Strategy is BS

Content for local garage door companies is a scam perpetrated by the greedy SEO industry.

Nobody is reading a boring blog post.

As we noted earlier, 96.5% of blog posts get zero traffic.

Say it again for the people in the back: MOST CONTENT GETS ZERO TRAFFIC!!!!!!!!!!!

You’d be better off literally burning your money than paying someone for content.


Local City Pages for SEO

I’m laughing; I’m rolling on the floor.

Mass-producing city pages that proudly violate Google’s public guidelines is the most ridcoulous part of SEO, but I’m the crazy one?

I know some guru sold you some snake oil about city pages dominating the SERPs, but they must be stuck in 2009.


City pages are a waste of your time, money, and dignity.

Field360

Furthermore, their mere existence taunts Google’s manual penalizers, who look at your website as a disgrace to humanity.

The last thing the internet needs is more cookie-cutter, near-duplicate content that serves as nothing more than doorway pages to mislead visitors.

While you’re busily chasing the golden ticket, Field360 users are showing evidence of real jobs they did for real customers.

You tell me who’s violating Google’s Guidelines.


The Purpose of Garage Door Installation Websites for SEO

A website’s only purpose in 2024 is to demonstrate E-E-A-T and power your Google Maps rankings via your Google Business Profile.

If you have any other goals for your website, you are living in the Stone Age.

Big websites went out with powdered wigs.


Your website is not an Encyclopedia Britannica, so ditch that bloated brochure and invest in something that actually works (and is cheaper).

Field360

In fact, you’re probably paying some flunkee $2,000 a month for a bunch of pages that get zero traffic.

Congratulations, you just played yourself.

Stop churning out mind-numbing content that makes people want to scream and start showing them that you can install their garage door.


Guide Conclusion

As a garage door installation company, you want to get new customers.

You turn to Local SEO for a chance at Google domination.

Unfortunately, the old way of SEO is obsolete in 2024.


Big websites are a waste.

Blog posts are a scam.

Backlinks violate Google’s Guidelines.


Luckily, you can still get new customers with E-E-A-T and a Google Business Profile.

If there was only a software tool that provided everything you needed based on your day-to-day operation.

Oh wait, there is.

Call us today to learn how Field360 can power your garage door installation company.


12 Reasons to Combine Field Management and Marketing

Field management software like ServiceTitan and Jobber provide a needed solution to contractors through scheduling, dispatching, payment processing, and more. Unfortunately, these software solutions fail to deliver the marketing investment required to rank well on Google.

When contractors do not rank well on Google, they book fewer jobs and have less need for field management software.

With this in mind, combining field management software with marketing is very intriguing. Our software, Field360, was designed to make this happen. Below are 12 compelling reasons to combine field management with marketing.

1) Book More Jobs

Field management software makes managing your jobs and technicians in the field easier. But you must first book enough appointments to make this worthwhile. Ranking on Google Maps and Google Search is the best way to get new jobs and dispatch more techs.

2) Scale Your Business

Field management tools are excellent for managing your business, but they are often promoted as a solution to scale your contractor business. Unfortunately, scaling a business without legitimate marketing resources is impossible.

Contractors can scale efficiently by combining field management software with agency-level marketing solutions. Now, as you book more jobs, you also have the software solution to ensure they are fulfilled.

3) Reduce Your Costs

Most contractors learn that more than field management software is needed to grow a business. As a result, they may invest thousands per month in SEO and digital marketing from an agency.

Now, you are paying for both your field management subscriptions and a monthly (or longer-term) marketing agency fee. Combining these options in a single software like Field360 is more cost-effective.

4) Merge Your Software

Business owners know how frustrating it can be to go back and forth between various software tools throughout the workday. Being forced to use many tools clutters your mind and business operation.

Investing in a single software solution for field management and marketing will declutter your mind and streamline your operation. 

5) Enhance Your Reputation

A big part of marketing is reputation management, which starts with customer reviews. Scheduling jobs and communicating with customers through a software app allows you to house your reputation solutions under a single software solution.

An app like Field360 lets you showcase the entire process, from performing the job to automating review requests through text and email, further enhancing your online reputation.

6) Demonstrate E-E-A-T

Google’s latest algorithm updates underscore the importance of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). By showcasing your field service jobs on your business website, you highlight social proof proving your first-hand experience.

Using field management software with marketing allows you to adapt to Google’s latest algorithm updates and produce the kind of content made for humans rather than merely for search engines.

7) Process Payments

Having a digital solution to collect payments on the job is an essential advancement for contractors. Most customers prefer to pay digitally rather than having to write a check. You are enhancing your business operation by providing a software solution for payment processing.

The ability to efficiently receive payments also relates to marketing as it enhances your brand’s reputation (fostering more positive reviews) and gets you more bookings (processing more fees). An all-in-one field management and marketing solution allows you to maximize both.

8) Rank in Multiple Cities

One of the main challenges for local contractors is ranking on Google in multiple cities. Because contractors have brick-and-mortar businesses rather than storefronts, the local algorithm often overlooks their work in the towns outside of their primary address.

By combining dispatching with marketing, you are creating hyper-local SEO signals for each area where you perform work. Instead of merely listing your service areas on your Google Business Profile, you can showcase real jobs in these cities and geo-coordinates.

9) Get Fresh Content With a Dynamic Website

Most contractors put up a static website that always stays the same. They create a few pages that may or may not rank on Google and are done with it. By combining field service management software with marketing, your website dynamically updates with the jobs you perform.

Your website gets fresh content each time you perform a job in the field and tag it to the appropriate website page. Imagine how superior your website is to competitors who never update their content. The field service component is the new era of SEO for contractors.

10) Foster a Team Marketing Effort

For most businesses, a website is separate from their actual business operations. They hire a marketing firm to produce a website and write some content, and they may upload unique staff photos.

In contrast, combining field management software with marketing gives your employees a stake in marketing. When techs perform high-quality jobs, their efforts are reflected on your website and Google reviews. This kind of team effort can add to community and shared goals.

11) Simplify Field Management

Most field management software solutions are complicated and discourage techs from using them regularly. By simplifying the field management process, you focus more on what matters: marketing.

Ultimately, your business success is based on marketing and the ability to fulfill jobs. Once you cover these two bases, the extra nonsense is just fluff. Combining these two concepts is the ideal scenario for blue-collar contractors.

12) Embrace Innovation

In a highly competitive landscape, embracing innovation is one of the best ways to overtake competitors. Many contractors are stuck with outdated solutions to modern problems. Others are too invested in overcomplicated fluff that decreases productivity and revenue.

Investing in a marketing and field service management software combination, you become an innovator in your service area and industry. You can begin to reap the rewards of being an early adopter of the new era of contractor business operations that will shape the next decade.

Conclusion

Combining field management with marketing is an outstanding opportunity as we approach an evolving digital landscape that includes AI and thousands of software options. You can succeed in your industry by simplifying your process and focusing on what produces ROI.

How To Write an Impressive Plumbing Invoice (Step by Step)

Writing an effective plumbing invoice can enhance your company’s perception and help build a long-term rapport with your customers. Unfortunately, far too many plumbing contractors present subpar invoices that poorly reflect their company and brand name.

The following post will outline how to write an awesome plumbing invoice to impress your clients.

To write a plumbing invoice, follow these steps:

  • Insert a header with your business name, logo, and contact information.
  • Document customer details, including unique invoice number and issuance date
  • Itemize your plumbing services with cost breakdowns for materials and labor.
  • Showcase the customer’s subtotal, taxes, the total amount owed, payment terms, and due dates.

Pro Tip: A Plumbing invoicing software like Field360 streamlines this entire process

Why Plumbing Invoices Are Important

The importance of plumbing invoices becomes more apparent as your company grows. This is significantly true when your business first experiences customers failing to complete service payments.

Managing and collecting payments is the ultimate benefit of proper invoicing, but these documents also have additional benefits.

Efficiency

Getting paid on time is one of the most critical aspects of your financial business goals. A lack of clear invoicing encourages customers NOT to pay and significantly delays the payment process. In contrast, a comprehensive invoicing system ensures you are paid efficiently.

Transparency

Invoices set customer expectations concerning payment and ensure that your plumbing business is fully transparent. Most customer disputes arise from a lack of clarity, especially regarding payments, which can lead to negative reviews on your Google Business Profile.

Competence

The nuances involved in building a successful plumbing company are often subtle, and a straightforward payment process works in your favor. By organizing an invoice, your company demonstrates a level of professionalism that some competitors will fail to replicate.

Compliance

A professional invoice includes the required legal information like business registration numbers and tax information, ensuring your company abides by regulatory standards. As is the case with any aspect of your business, you want to avoid any unnecessary legal challenges.

Elements of a Professional Plumbing Invoice

A professional-level plumbing invoice will feature some essential elements that you can check out below.

Heading

The invoice heading showcases your company name, logo, business address, phone number, and email address. The prominent presentation of your brand and contact information helps customers trust your business and understand how to get in touch ASAP.

Customer Information

The customer’s info is equally crucial since the invoice is directed at them. The invoice should have the customer’s name, address, and phone number. Not only does this build trust for the customer, but it helps you manage invoices in the future.

Identification Number

Each invoice will have an exclusive identification number along with an issuance date. This is essential for managing your business finances and keeping everything organized. It also ensures that you can revisit old invoices in the future if necessary.

Service Itemization

Breaking down services by cost helps customers conceptualize and justify what they paid for. It also helps mitigate any disputes regarding your services and pricing. Organizing this information increases the chances of your client becoming a repeat customer.

Total Fees and Taxes

Showcasing the calculated subtotal and taxes fosters transparency and consumer trust. You aren’t trying to get one over on your clients and are documenting every aspect of their subtotal.

Terms and Conditions

Payment terms and conditions should include due dates and accepted payment methods. This is also the appropriate section to document late payments or refund policies.

How To Transition to Digital Plumbing Invoices

Manually producing invoices takes a lot of work and invites clerical errors. Transitioning to digital plumbing invoices increases your plumbing business’s overall efficiency. Furthermore, it creates a better user experience for your customers, reflecting well on your plumbing brand.

Choose a Plumbing Invoicing Software

There are countless options for digital plumbing invoicing software. The main thing to consider is what other features these tools offer that can help your business. For instance, Field360 offers agency-level marketing and all the essential features of field management software.

Train Your Plumbing Technicians

Once you choose plumbing invoice software, it’s time to train your technicians to prompt invoices. Part of selecting the ideal software for your business is choosing one that your team can quickly learn and is very user-friendly.

Stick With One Software

Make sure your software selection is well thought-out, as changing software later on will create various complications for your plumbing business. With this in mind, thoroughly vet all the software options before making a final decision.

Conclusion

Learning how to write a plumbing invoice is relatively straightforward. However, creating a repeatable invoicing process for a large client base becomes challenging. Luckily, new digital tools allow plumbers to streamline the invoice process and quickly train their technicians.

If you are looking for a plumbing invoice software that includes field management features and agency-level marketing, consider Field360.

5 Compelling Reasons for Contractors to Accept Card Payments

Contractors should process credit and debit card payments to expand their client base, exude professionalism, and more efficiently manage cash flow. Accepting card payments will also satisfy existing customers and allow your business to process transactions quickly.


The Challenges of Accepting Card Payments for Contractors

Homeowners have countless options to submit payments to contractors for various services. Although the many possibilities give customers agency over their payments, it can also present challenges for contractors like plumbers and HVAC.

Homeowners now expect home service providers to accept credit and debit cards as payment. It’s your job to deliver this option. In the following post, Field360 outlines the primary reasons to process credit card payments and provides the best solutions to make it happen.


Learn More About Accepting Credit Card Payments for Plumbers


Top Reasons to Process Credit Card Payments


1) Satisfy Customers

The top reason to accept card payments is to please a large percentage of our client base. They view card payments as a convenience that saves them from writing a check or withdrawing cash from their bank accounts.

Because most credit card companies offer extra security, like fraudulent charge alerts, customers may feel more secure paying via card. Then, of course, there is the added bonus of credit card programs and award earnings that offer more incentives for card use.


2) Quickly Process Transactions

On the business end of the equation, card payments process faster than some traditional forms of payment like checks. Once a customer submits their card payment, the capital is swiftly deposited into your business account. 

As contractors, we all want payments to be processed as quickly as possible to adequately manage cash flow and properly project financial benchmarks.


3) Efficiently Manage Finances

Paperwork is a nightmare for financial management, especially for small businesses. By going paperless with your payments, invoices, and receipts, your company can more efficiently organize and maintain financial records.

The time you can save on accounting, reconciliation, and other financial tasks is immeasurable when you invest in paperless options.


4) Increase Sales Transactions

By adopting credit card processing, you are organically increasing sales volume. A percentage of customers will simply not work with your business if you neglect to offer this modern payment option.

The goal of investing in digital solutions is to scale your business. The modern consumer has evolving preferences that shift the onus onto home service providers to offer the solutions they most covet.


5) Establish a Professional Reputation

There are various ways that home service providers measure themselves against competitors. Sometimes, it’s how many trucks you have on the road or how many reviews appear on your Google Business Profile.

One of these indicators is your ability to process card payments. Contractors that refuse this option are often seen as lower-end or outdated. Whether those criticisms are fair or not does not matter because that is the perception.


Best Way for Contractors to Accept Card Payments

The most convenient way for contractors to accept credit card payments is through software. Various software solutions feature card payments and invoicing. Some of these tools focus only on the payment side, while others offer additional features like job scheduling, dispatching, and GPS tracking.

For the most efficient business operations, using one software for all your solutions is best. Field360 is the only software to offer the essential components of field service management software, payment processing, and agency-level marketing. By choosing Field360, you cover everything needed to scale your business.


Conclusion

Contractors must adapt to their client’s evolving payment needs. An essential first step for business owners is to accept credit and debit card payments from their customers. There are several benefits of receiving card payments, including efficient cash flow management, but it can also present various challenges without a good solution.

The good news is that new and exciting software solutions for credit card processing have emerged in the last few years. Field360 is the ultimate all-in-one solution for field management, payment processing, and agency-level marketing.